SAN DIEGO, October 26, 2009 – Hollywood Theaters is installing Sony Electronics’ 4K digital cinema technology across its circuit. The Portland, Ore.-based exhibitor will begin its digital conversion by equipping 13 of its U.S. locations (167 screens) with Sony® projectors over the next few months.
The 4K roll-out will also include 53 screens outfitted for 3D digital projection, combining Sony’s single-projector 3D lens system with RealD™ 3D technology, enabling the exhibitor to deliver the highest-quality 2D and 3D digital projection.
Sony’s Digital Cinema Solutions and Services group will work with Hollywood Theaters on the integration, installation, maintenance and service support for its 4K conversion, providing the exhibitor with a complete turn-key solution for converting to digital technology.
“Sony’s 4K technology gives our patrons the opportunity to view motion pictures as never before, combining the highest levels of resolution, contrast and image quality to produce precise, life-like images in vibrant colors,” said Clyde Cornell, chief operating officer for Hollywood Theaters. “We are also excited to be a part of Sony’s DCSS alternative content program and plan to fully exploit their broad range of media and entertainment divisions such as sports, music, and gaming to bring fresh, innovative entertainment options to the big screen and create new streams of ancillary revenues for Hollywood Theaters.”
Sony 4K projectors offer the highest image resolution of all commercial projection technologies, producing 8.8 million pixels. 4K technology provides image resolution four times greater than 2K projection systems and slightly more than four times greater than consumer high-definition televisions.
“Our 4K technology gives Hollywood Theaters the most reliable and flexible foundation for ultimately converting its entire operations to digital projection technology,” said Mike Fidler, senior vice president of Sony Electronics’ Digital Cinema Solutions and Services group. “It elevates the cinematic experience for their consumers, offering movie-goers a much more dynamic, engaging and immersive entertainment experience. The opportunity for alternative content not only presents potential new business; it also allows them to provide exciting additional programming that perfectly complements their current offerings.”
About Hollywood Theaters
Portland, Oregon based Hollywood Theaters is the 8th largest theater circuit in the United States. The company operates 529 screens, with theaters in 20 states including: AL, AZ, CA, CO, FL, HI, KS, LA, MO, MT, NV, OH, OK, PA, TX, and WV including theaters in Guam, Saipan, American Samoa and Grand Cayman. SouthGlenn Cinemas 14 in Centennial, CO; and Hollywood Theaters Port Orange, FL; projected to open by the end 2009. Hollywood Theater Holdings, Inc is a portfolio company of GTCR Golder Rauner LLC. Founded in 1980, GTCR pioneered the strategy of identify and partnering with outstanding executives to build companies. GTCR manages more than $8 billion in equity and mezzanine capital invested in more than 100 companies in a wide variety of industries over the last 25 years.
